The Ultimate Guide to Mastering Pinterest

Hello lovely people,

After receiving a lot of emails from people asking me how I’ve increased my blog followers, I have decided to create this super long not so short guide on my NUMER 1 godsend gift to Bloggers around the world – Pinterest.

Pinterest is the whopping Mommy of all Social Medias. No, I am definitely not kidding.

Pinterest is the whopping Mommy of all Social Medias. Click To Tweet

I started blogging sometime around September 2015. After reading a lot of blog posts urging newbie bloggers (like me) to use Pinterest, I created an account in March 2016, but never really used it. I had a total following of 27 subscribers and was pretty satisfied with that. Like little Jack Horner who sat in a corner, eating  his Christmas Pie, I didn’t really bother trying to grow my blog with Pinterest.

However, once again in June, I decided to take an inkling of interest in Pinterest and started using a couple of strategies to get the ball rolling. Here’s what happened:

  • My followers increased from 27 to a solid 2000 in just 3 months.
  • My page views increased from 2000 to 35000+.
  • The number of people signing up to my newsletter is around 30 a day compared to 30 a week 3 months ago.

I’m not a big secret keeper. Never have been. And if you’re a newbie blogger looking to understand Pinterest and learn all its tips and tricks to help increase your blog views, you’ve come to the right place. I’ve compiled a pretty thorough guide on how you can master Pinterest and shoot up your followers.

Read this guide on how to master Pinterest.

PART 1: Give your bio an extreme makeover.

Bio Example

1. Name + Keywords:

You definitely need a good head shot of yourself. This is important so you connect with your viewers and they fall head over heels in love with you, of course. Added to your name/blog’s name, make sure to include keywords that help your viewers understand who you are. I’ve used “Graphic Designer & Website Builder” because that is what I do.

2. Short Description + Content Upgrade:

Now that we are done with the who, we deal with the what. Write a short description about what is unique about you and what you offer. This is basically where you advertise for your blog. And end it with an enticing content-upgrade offer. This helps you lure your viewers to your blog. Similar to how the evil witch tempts Snow White with a juicy red apple; but without the poisoning and evil laughter obviously.

Notice how Chrystie writes her bio? Her name, followed by a clear-cut tagline. A blurb about her blog and a catchy opt-in.
Example 2

PART 2: Become a hot shot professional.

1. Business Account:

If you want to increase your blog’s traffic, you need to treat your blog like a business. In order to do that, you absolutely must set up a business account. When you shift over to a business account, you look more professional. Follow this guide to do so.

Once you set up a Business Account, Pinterest will allow you to access Pinterest Analytics. This shows you which pins from your website are extremely popular. Yes, this is extremely helpful if you’re growing your blog and want to find out which blog posts are helping you get to stardom.

2. Verify your Website:

Once you’ve done that, verify your website. You want people clicking on your website, yes? The only way to do that is to make sure they see your website in your profile. Make sure you verify your account. Read this to help you verify your website. 

I had some trouble doing this. So I approached Pinterest Customer Care and they were able to fix the problem on their end. Yes, glitches happen. So don’t be afraid to reach out to Pinterest Customer Care for help. They are extremely helpful and polite.

PART 3. The whole enchilada on Boards.

Board Theme

1. Overall Theme:

You know how I mentioned about luring your viewers to your page? This is the best way to do this. My entire website is dominated by pink and yellow so I make sure that I pin images with lots of bright colors. This helps me create a related theme on my Pinterest Page that help my viewers identify with me.

2. Related Boards:

Your first board should be a board with only posts from your Blog. This helps your followers find your content when they initially see your profile on Pinterest. They shouldn’t be confused as to which stuff is yours. Notice how my first board is from my website?

The following boards are organized by the categories I blog about. Art followed by lifestyle followed by group boards. Try to have 20-25 boards in your Pinterest page.

3. Board Description:

Your board names should be relevant to your niche. Edit your board description to include keywords related to what the board is about. Look at my board description for Lifestyle. Instead of using a long sentence, I use relevant keywords that sum up my board.

board edit

PART 4: Beautiful Pins sell like hot cakes.

1. Tall Pins rather than Wide Pins:

Tall pins fare extremely well on Pinterest. Wide pins – eh, not so much. When I initially started blogging, I only created wide pins. I barely got 2-3 repins even though my blog posts were worded with a lot of thought.

After careful observation, I noticed that the pins that did really well on Pinterest were tall. Now, I make sure that all my pins are of 1000 x 1500 pixels. Take a look below. Doesn’t the second one scream for attention compared to the first?

tall vs wide

2. Blog Graphics:

Your pins need to look pretty and consistent. Period. If they aren’t neat, simple and easy to read, nobody is going to repin your pin. Take your time to create a template. Once you have your template, all you have to do next time, is edit the picture in the background and change the text.

If you have a unique template, people are going to recognize your pins the moment they see it. How do you create the perfect pin? Read the following tips to create clickable pins.

    • Make sure your pins are always the same dimensions. (for egs: 1000 x 1500 px)
    • Don’t use more than 2-3 fonts.
    • Include your blog name.
    • Create lighter pins with more reddish or yellowish tones. Darker pins which have blue or green tones don’t get pinned too often.
    • Read this or this to come up with compelling blog titles. These are my blog featured images. Do you notice a general theme?

Blog Theme

Take a look at the pins Joana creates. They all have a general theme with a teal footer for her website. Her fonts and backgrounds are consistent. Her pins are so pretty, you can’t miss them!
Joana's Pins

3. Pin Description:

Yes, your pin has to be beautiful. But along with beauty, young grasshopper, comes brains. Your Pin description must stand out. When you type out your description, be sure to write down not only what your blog post is about, but also what problem it solves for the readers.

Asking a question helps. For egs: “Looking for a non-bake recipe for a creamy cheesecake? You’ve come to the right place! Click here to read this delightful, easy recipe or pin to save for later.” By including a call to action at the end, you are urging your reader to click on it.

4. Enable Rich Pins:

Rich pins contain more information than general pins. Your website is mentioned under the pin which really works in your favor. They are extremely useful if you want to stand out in a crowd. My views started going up after applying for rich pins. Make sure you have a business account, and then start reading this to learn how to apply for rich pins.

PART 5: The Art of Pinning.

1. Pin-it Button:

Make sure you have a Pin-it button on your blog posts. You can have a hover button or you can keep your social media share buttons on top of your blog posts, just underneath your featured image. This encourages your viewers to pin your blog posts.

2. Pinning Times and Number of Pins:

The best times to pin is between 2:00AM to 4:00AM and 8:00PM to 11:00PM on a Saturday if you live in the USA. It is best to pin 20-30 pins a day. This keeps your pins afloat throughout the day.

3. Pin Scheduling:

How do you pin 20-30 pins everyday without fail? This problem is solved by Board Booster. I signed up for a free trial on Board Booster and noticed a huge spike in my followers with just one week of using it. I waited till my free trial ended before applying for a monthly subscription of $5.

Board Booster is extremely reasonable and works wonders for my blog following! I spend 10-15 minutes each morning scheduling pins and pins are generated throughout the day without me having to worry about it.

4. Hidden Images:

Blog posts that do extremely well on Pinterest should have more than one image with different tag lines so that your readers can choose which pin they want to pin from your blog post. But what if you don’t want to crowd these images in your website and only want them to show up when your reader want to pin your blog post?

Here’s a little secret. Use the following HTML code in your blog post.
<div style=”display: none;”>
Image URL

Multiple Pins

5. Delete your pins:

This kinda seems counter-intuitive, but it works. Here’s how. Pinterest places your boards on a higher scale if your pins have high repin counts. This means that if your board has a lot of pins with low repins, your pins may never show up on the feed. Oh no! Now, how do we fix this? By deleting pins with low repin counts. Go through your boards, and try to delete the pins that have close to 0 repins or pins with broken links or pins that are not related to your niche. Pinterest will pick up your board with high repins and people will start noticing your pins. Yes, it will definitely help and you will see a change.

PART 6: The More the Merrier.

1. Join Group Boards:

You can use Pin Groupie to find boards that are similar to your niche and then request the admin to add you as a contributor. You should find the rules in the description of the group. Be sure to follow the guidelines.

Try to join group boards that have a huge amount of followers. This way, when you pin your blog post, it will be seen my thousands of new eyes. Doesn’t that sound wonderful? Try and join at least 5-6 group boards.

2. Sharing is caring:

Try and promote other people’s pins too. Don’t hoard all the glory. Remember, everybody is trying to grow. Spread the love. Out of 100 pins, make sure 75 pins are from other people and 25 can be your own.

3. Follow other People:

Every time you find a pin you really love, go over to the person who’s pinned the pin and follow that person. If you join a group board, try and take a look at all the contributors. Follow the ones that you really like or are within your niche.

By doing this, you are reaching out to other people. And when you follow someone, there is a good chance that they’ll follow you back.

4. Promote Pinterest within your blog:

Wherever you deem fit, like your sidebar, or between your posts, try and promote a Pinterest Board. If you’re writing a food blog, then within vegetarian recipe, you can include a vegetarian board that you have on your page.

That way, if people want more vegetarian recipes, they will follow your board. Use the Pinterest Widget Builder to build a Pinterest Widget and embed it in your post.

Aaaaaand, that’s all for now. If you made it through this entire tutorial, you’re officially an expert on Pinterest! Well, not officially, but you get the drift, oui? Do you have a strategy that has worked for you so far on Pinterest? I’d love to hear all about it! Have a terrific week, you.

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Add yours
  1. 1

    Hey Mary Angela!
    This is by far one of the most thorough and beautiful posts I have seen on Pinterest! There’s so much here to work with and I am really looking forward to implementing your strategies. I know Pinterest is the biggest tool for us bloggers and I am ready to start using it! Now I need to find some group boards to join! Any advice for that? Thanks for sharing!

    • 2
      Angela Mary

      Hello Daphna,
      I’m so glad you found this post useful. Yes, there is a lot to work with. I spent two days writing down all my strategies and I think it was definitely worth it! Phew. Some of the groups I feel you can join are Millenial Mindset Group, Twenty-Something Career and Lifestyle Bloggers, Freelance Fierce and #Adulting. They are really good and have helped me build a lot of followers. Thank you so much for dropping in a comment. Do let me know if you have any more queries.
      Lots of love,

  2. 5

    Thank you so much for featuring my Pinterest and for your lovely words 🙂 Loved reading this article, so many great tips! I recently started using Board Booster and it is awesome. It saves me so much time and brings very good results! x

    • 6
      Angela Mary

      Hello Joana,
      I love your website and everything that goes with it. Thank you so much for your thoughtful and sweet words. It’s so nice of you to drop by. Board Booster is indeed awesome. See you again.
      Lots of love,

  3. 9

    Absolutely loved this article! It’s well thought out and thoroughly explained. I’m so glad you shared this in the FB group. I’m definitely sharing this with others.

    • 10
      Angela Mary

      Hello Sonali,
      Thank you! That’s so sweet of you. Yes, I did put quite a bit of thought into it and mainly all my experience that helped me grow my Pinterest Followers. Pinterest is seriously amazing.
      Lots of love,

  4. 11

    Great post! I’d love to know how to best choose what to write about in a blog post and how to choose keywords. This is such a struggle for me each week. My website gets hardly any traffic so I must be doing something wrong!

    • 12
      Angela Mary

      Hello Heidi,
      Yes, choosing keywords can be a little tough. I’m still learning how to implement the keyword strategy too. I just took a look at your website and your blog is so thorough and pretty! Keep working at Pinterest. It takes a couple of months for the techniques to show some results, but I guarantee that it will pick up eventually and you will notice the difference. Do let me know if there is anything I can help you with!
      Lots of love,

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