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I remember the day I started my Blog. I wrote a post about my trip to a Vineyard. The next day I wrote a post about what to do with a blank notebook. And the day after that I wrote a Recipe Post. Do you see a pattern?
Well, of course not. Because I was all over the place.
I shamelessly promoted my posts and became cranky when I realized nobody stuck around. So what was I doing wrong?
Well for one, I didn’t have a niche.
I felt like my Blog had to be all about me. So, I wrote all about myself. And guess what?
Nobody wanted to read all about me.
People who came to read my Recipe post, eagerly searched around for more recipes and found none. They got disappointed and left. People who came to read about notebooks and creativity, peeked about and found unrelated posts, so they left.
In short, by trying to cater to everyone, I actually catered to no one.
Which is why, sweetheart… you very much need a niche.
Down to the important question. How does writing within a Niche benefit you?
1. You become a guru in a particular topic.
Once you start writing posts relating to a particular niche, people realize you have a lot of knowledge related to the subject. And if this is the subject that they are interested in knowing more about, they sign up. By focusing on solely one niche, they become your pack. And you, their Alpha.By focusing on solely one niche, they become your pack. And you, their Alpha. Click To Tweet
To prove my point, I want you to consider your five favorite blogs you love and enjoy reading. What do you know them for?
For example, consider Jamie from Spruce Rd. She blogs about Branding and Design. She is a Brand Designer herself so writing about it, makes her an expert in her field. Not only does she have a huge fan following but this helps her score clients as well.
2. Your email list knows what to expect – resulting in better open rates.
When you stick to a niche, you are writing for your ideal audience. Your audience knows what to expect from you and they are going to look forward to your emails. Having a good open rate is very important, because this shows that people are actually reading what you write.
3. Better open rates results in earning money quickly.
If you do not have a mailing list or want one that’s amazing, you absolutely have to try ConvertKit. It’s a little expensive compared to Mailchimp. But I didn’t blink because my subscribers doubled from 2000 to 4000 in less than a month thanks to ConvertKit.
Once you’ve established yourself as an expert in a particular niche, people will trust you. And when people trust you, they aren’t afraid to learn from you or invest in your services and products in order to climb the ladder to success.
Now, don’t panic. You don’t have to stick to primarily one topic.
Take Lin from Mindful Pixels for example. She blogs about Branding and Design as well as mindfulness and organization.
When you decide on the niche you want to talk about, stick to it.
For that matter, I don’t blog about just one topic either. I have a vast knowledge on Art, Design and Blogging. So, I blog about it.
Now that we’re clear about why you need a niche, let’s move on to how you’re going to find it.
Okay, now that you’ve grabbed your worksheets, let’s move on.
1. What are you passionate about?
If you already have a blog and still haven’t narrowed down your niche – it’s okay. Better late than never. You don’t have to take down those posts. Not right away, at least. Sometimes, we need to time to figure out what exactly we are passionate about.
Answer this first question from your heart. Don’t hold any boundaries. Just write it all down. Let it be 10 things. Or 20 things. Write down all the things you love doing to pass time. Or things you do to relax. Or books you buy because you’re interested in a particular topic. This is the first step to figuring out your blogging niche.
2. Now weed out those passions that are not your strengths.
You may love collecting pots, but if you have no idea how to make one, blogging about pottery may be a little too far-fetched. Or if you love reading books but find it hard to write a novel, writing about writing doesn’t make too much sense.
In short, what you need to be both: passionate about this topic and really, really good at it.
3. Has anyone ever praised you for a particular trait, or action? Or has anyone ever asked you for help regarding your strengths?
Let’s rewind. Way back. College. School. Your first baby steps. Okay… too far. Think back. Did people ever praise you? “You play amazing guitar!” or “Omg, you drew that!?”
If figuring out your strengths is difficult, ask your friends and family what they feel you’re good at. Sometimes, it difficult for us to see our own strengths. Let your loved ones help you out!
4. What is the demand for your niche?
Do a google search and see the amount of search results each search shows you. Based on this, you can find out if your niche is too narrow (hardly anyone is searching for it) or if it’s normal (people love reading about it) or if it’s really saturated (the competition is nearly explosive ) and make a decision.
If your niche is too narrow, then it will not be wise to pursue that niche, because at the end of the day, you need people to find your Blog and stick to it. If nobody is searching for the topics you write about, your blog is never going to kick off.
If however your niche is normal, go for it!
If your niche is too saturated, your blog is going to be one among a million. This isn’t necessarily scary. Because if you know how to showcase your content and provide value in a way different from others, people are going to adore your Blog.
5. Can I make money from my niche?
Now that you’ve discovered what you’re good at and passionate about and seen if there is a demand for your niche, you need to find out if your niche is going to bring you some cha-ching cha-ching.
Look at all the blogs that are in your niche and see how they make money. Take ideas. Learn. Once your Blog gets a lot of views, you can monetize your Blog. You don’t have to rush. Take it easy. Blogging is all about reaching out to other hearts and connecting with people who have the same mindset like yours. Making money is important, but it shouldn’t be our first priority.
If you haven’t downloaded your worksheets, do get it here!
Moving onto you!
I hope these tips help you figure out your niche. I’d love to know what you choose. If you already have a niche, what was your story? Sharing your story might help someone narrow down their niche!